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Roger Craver

Roger Craver

Chief Editor
The Agitator

The Wall Street Journal described him as “an assassin of all things right-wing.” The American Association of Political Consultants placed him in their Hall of Fame, and the Direct Marketing Association gave him their Lifetime Achievement Award.

Roger Craver is, in fact, a disruptor and challenger of the status quo. A pioneer in direct response fundraising in the 60’s, telemarketing in the
’70s, online information services in the ’80s, multi-channel fundraising and communication in the ’90s, and donor-designed strategies today, he brings an experienced and critical eye to the greatest problem faced by today’s nonprofits: donor retention.

Roger is the author of “Retention Fundraising: the art and science of keeping your donors for life” published by Emerson & Church. He is the Editor of The Agitator ( a daily blog covering fundraising trends and is a co-founder of DonorVoice ( a research and advisory firm specializing in retention and donor experience management.

Roger helped launch some of the household names in the non-profit advocacy sector in the U.S. and internationally: Greenpeace, the National Organization for Women, World Wildlife Fund, Habitat for Humanity, and Amnesty International. He helped revitalize and grow older organizations—the American Civil Liberties Union, the NAACP,
Sierra Club, League of Women Voters, Heifer Project International, and Planned Parenthood.

Roger has conducted capital and annual fundraising campaigns, advocacy and membership drives in the U.S., Canada and throughout Europe.

He holds a Bachelor of Arts degree from Dickinson College and his Doctor of Jurisprudence degree from the George Washington University National Law Center.


The foundations of a solid fundraising strategy
9:00 am - 4:00 pm on Wednesday 2 March

Opening Plenary: Overcoming Barriers to Growth
8:50 am - 9:35 am on Thursday 3 March

FairyTale Fundraising
4:40 pm - 5:30 pm on Thursday 3 March
Management & Leadership

Fixing the donor's experience
11:20 am - 12:20 pm on Friday 4 March
The Toolbox

Donor retention and commitment made easy
2:35 pm - 3:30 pm on Friday 4 March
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